Are you looking to outsource your sales and marketing services? If Yes, Then This Blog Is For You! This blog will examine the benefits of outsourcing marketing and sales teams for your business.
In this blog, we will discuss:
- What is Outsourced Sales and Marketing?
- Why Outsource Your Sales and Marketing?
- Using an Outsourced Sales Team to Grow Your Business
- Collaborate with OWL TPS to Strengthen Your Team
Key Takeaways
- With all of the moving parts involved in any sales and marketing strategy, it has become increasingly popular among both startups and established businesses to seek the assistance of an outsourced agency.
- Sales and marketing outsourcing simply means hiring external experts to manage your company’s sales and marketing services.
- An outsourced sales team is focused on generating new customers and retaining them. Meanwhile, outsourced marketing teams contribute to brand development and awareness through multiple marketing efforts.
- Outsourced teams are always testing and optimizing different approaches to keep this going since consumers can easily lose interest in the same old tactics.
You are stuck in the sales & marketing struggle bus — whether you have been in business for ten months or ten years, you have been there.
Some days, you probably just feel like Tom Hanks in Cast Away—doing everything in your power to keep things afloat while taking advice from a volleyball. Even Hanks himself needed a team to resume him in the end!.
For all the capabilities and commitment your in-house team possesses, an outsider can always provide clarity in seeing things from a distance. With all of the moving parts involved in any sales and marketing strategy, it has become increasingly popular among both startups and established businesses to seek the assistance of an outsourced agency.
However, having never engaged with an outsourced sales and marketing team, it is understandable to be curious as to what to anticipate.
This post will explain what outsourcing really means, why you should outsource some aspects of your business, and how to select the best partner for the job.
Let’s dive in!
What is Outsourced Sales and Marketing?
Sales and marketing outsourcing simply means hiring external experts to manage your company’s sales and marketing services.
Rather than constituting your entire in-house team, you partner with experts who are already experts in growing and freeing you to focus on your core competency.
What Do They Actually Do?
An outsourced sales team is focused on generating new customers and retaining them. Some of their main responsibilities are as follows:
- Lead generation – Discover and approach prospects loyal to other brands on social media and create email campaigns to reach out.
- Customer conversion- converting leads into paying customers by developing relationships and addressing their needs.
- Account Management – Ensuring client retention and long term lifetime value.
In the meantime, you have an outsourced marketing team contributing to brand development and awareness through efforts such as:
- Advertising – Conducting campaigns in digital, print, and media to increase exposure.
- Content Marketing – Creating blogs, infographic and other relevant content to attract potential customers or to develop loyal customers.
- Digital Marketing –Utilizing SEO, social media, and paid ads to get clicks and exposure for your brand.
Outsourcing these efforts allows businesses to access specialized skills, save time and money, and remain competitive in a rapidly changing market.
Also read: Is It Time to Outsource? 4 Clear Signs Your Business is Ready
Why Outsource Your Sales and Marketing?
Most people, when you mention outsourcing, roll their eyes and say that it is all about cost efficiency.
But in reality, it is so much more than that. From lead generation to prospect nurturing to deal closing, sales and marketing need a ton of moving parts and follow up. When you have a lot to take care of, many of the essential things may be forgotten about.
That is where outsourcing fits in. And everything, from each point of contact with your customers to every step of the journey that turns a product into a sale, runs like clockwork.
In fact, let’s talk about how outsourcing will maximize your marketing and return on your investment.
Reduce Expenses While Not Compromising Quality
The first and most clear advantage: it saves you money. Recruiting, paying salaries, training, and providing tools for a full-time sales and marketing team can be pricey.
In fact, 80% of small businesses choose to outsource an average of one process to reduce expenditure. You get a ready-made team with experience without the hassle of hiring and training staff.
Small businesses that want to grow their reach on a budget can especially benefit from this concept. However, outsourcing is not just about replacing your current team; it is about complimenting them.
Not to mention, outsourced partners have access to high-end marketing tools, contact databases, and other resources, so you save money on expensive software or need additional office space, which translates to a bigger remaining budget for product and customer success.
Boosting Leads with Experts in Your Corner
For industries not necessarily known as sales-centric ones—e.g., tech or engineering—outsourcing can be a lifesaver.
Just look at B2B tech firms. They have really smart engineers and developers in their teams but may lack the experience (or time) to effectively generate leads and close deals.
When they partner with an outsourced sales and marketing team, they gain access to proven experts who helped produce results for similar (probably competitive) companies.
More than just getting more leads, outsourcing sales teams are aware of current lead gen trends and techniques. Outsourced teams are always testing and optimizing different approaches to keep this going since consumers can easily lose interest in the same old tactics.
Faster Time To Market For New Products & Services
Taking any new product or service to market is a tough ask. Well, actually 40% of the new products never reach the market and from those, 60% never generate money.
After the development, you need to create a marketing strategy. This is a complex process that involves multiple steps, including identifying your target market, playing around with messaging, optimizing campaigns, perhaps doing some training for newbies, and so on.
Depending on the competition, that could take months, and time is money. Outsourcing allows you to receive data-driven insights that identify your target customers, define your go-to-market plan to perfection, and speed up customer acquisition.
Rather than wasting time and money in months of trial and error, you can hit the ground running partnered with a team already aware of the successful formula.
Enter New Markets Without the Growing Pains
Entering a new market is one of the hardest challenges to overcome. It can take time for you to research new opportunities with limited time, staff, and capital.
Outsourced sales and marketing teams target different industries, demographics, and regions, which allows you to extend your reach without overextending your sales team. Do the hard work so you can expand into under-represented markets without taking your eye off the ball.
Also read: Here’s How You Can Save Up to 70% in Labor Costs by Outsourcing
Using an Outsourced Sales Team to Grow Your Business
An outsourced sales team possesses the skills, experience, and strategies that can help make your sales efforts more seamless and in line with your overall business objectives.
Following are some of the different ways that they can help you grow:
Using Data to Take Better Decisions
Sales teams that are outsourced do more than just sell; they analyze. They aggregate and analyze vast volumes of data — everything from customer behaviors to market trends and sales performance analytics.
This sort of insight is key to spotting trends, and predicting the future. They can identify which products or services are converting best so that you can double down on your winners and improve upon your losers, for example.
Hone in on Your Marketing Campaigns
Outsourced sales and marketing are like two peas in a pod — a quality outsourcing sales team aligns well with your marketing department.
They give you an insight into campaign effectiveness and help you understand what is working for you and what is not. This collaboration makes your marketing efforts more targeted, more effective and more likely to get results.
Improve Relationships with Your Customers
To succeed in business in the long term, it is essential to have strong relationships with customers.
A third-party sales force can perform the many external touchpoints that come from engaging with customers, and do so in a professional and gentle manner that creates valuable moments for each interaction.
They can also implement and maintain CRM systems where they can account for customer choices and feedback as well. This data is pure gold: you can use it to finetune your marketing campaigns, personalize customer experience, or increase retention rates.
Also Read: Why Outsourcing Customer Service is the Smartest Move for Growing Your Business
Final Thoughts: Collaborate with OWL TPS to Strengthen Your Team
We all know that reducing cost is the main reason for outsourcing sales and marketing, but that is not the only reason.
Outsourcing is a strategic move to leverage domain specialists who can bring actual business value. Collaborating with seasoned experts can not only help you save time and money, but also ensure higher ROI.
If you need a reputable outsourcing partner, OWL TPS is at your service, as one of the leading companies specializing in outsourced digital marketing, lead generation and such other services that are focused on maximizing your bottom line.
Schedule a complimentary consultation now to take the next step towards smarter sales growth!
